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SOUDAL JOINS QUICK-STEP ALPHA VINYL IN 2023

Following a multi-year contract, the team will continue as Soudal – Quick-Step starting next season.

The Soudal family business has been involved in cycling for many years. Now the Turnhout, Belgium-based company is joining forces with Quick-Step, one of the best-known and longest-serving sponsors in professional cycling. Consequently, the new team is called Soudal – Quick-Step.

Quick-Step Alpha Vinyl Team CEO Patrick Lefevere spoke of the new agreement as follows. “We are happy with the arrival of Soudal to our team. This agreement gives the team stability for the coming years. It allows us to work together with Quick-Step on some long-term projects and common goals we want to achieve together. Both title sponsors have been active in cycling for several years now. So they know how the sport works, which is very important if you want to start building something together.”

CEO of Soudal Dirk Coorevits added. “Many of our values that we stand for as a company are found in cycling in general and in this cycling team in particular. That includes ambition, perseverance, strong Flemish roots and being a successful Belgian “export product. We are the benchmark in our industry and have strong leadership combined with working with the best people in all positions. Last but not least, hard work. We hope the hard work and our partnership with Patrick’s team will pay off in the years to come.

Ruben Desmet – President of Unilin flooring (the company behind the Quick-Step brand): “We have been involved with the team for 20 years now. The arrival of Soudal is a new chapter in this story. A story we want to continue with a long-term agreement. The team and Unilin have pushed many boundaries in recent years. Unilin has become an international industry player, the team one of the best in the world. Now it is time to grow further, invest in youth and be competitive on all fronts.”